Sal Guariano Appointed as Chief Revenue Officer at ActiveProspect
ActiveProspect fills a revenue job it advertised in June, after its last CRO left and an interim chief commercial officer came and went, and while it absorbs the Verisk Marketing Solutions deal.
The Move
- New role
- Chief Revenue Officer
- Company
- ActiveProspect
- Previously
- Senior Vice President of Sales, Partner Solutions, Experian
- Announced
- October 14, 2026
By the Numbers: ActiveProspect
- ActiveProspect headcount
- 266
- Headcount change, past year
- -5.3%
- Sales team
- 24
- Job listings since July 18
- 10
Data: Crustdata, as of October 18, 2026
ActiveProspect has named Sal Guariano Chief Revenue Officer. His profile lists an October 2026 start, and the move was announced on October 14, 2026.
A Revenue Seat That Kept Turning Over
Guariano is the third person in a year to run ActiveProspect's commercial team. According to Crustdata people data, the company's previous Chief Revenue Officer held the job from January 2023 to October 2025 and is now at CallRail. An interim Chief Commercial Officer filled in from January to April 2026. On June 30, ActiveProspect posted a Chief Revenue Officer opening in Austin.
Why ActiveProspect Is Hiring
The search ran alongside a deal. ActiveProspect, the consent-based marketing platform for lead buyers and sellers, announced its acquisition of Verisk Marketing Solutions on January 8, 2026.
The company is smaller than it was a year ago. Crustdata company data puts headcount at 266, down 15 people, or 5.3%, over twelve months. Its go-to-market group is 24 people in sales, 15 in marketing and 9 in business development.
The Team He Inherits
Much of the bench below him is new. A Vice President of Sales started in June 2026 and a Sales Director in August. On the marketing side, a Head of Growth Marketing started in March 2026 and a Senior Director of Enterprise Marketing and Product Marketing in November 2025. ActiveProspect also posted two Sales and Go-To-Market Recruiter listings in July and a senior product marketing manager role in October.
The company is backed by Five Elms Capital, which led its 2020 Series A, and by Saratoga Partners, which provided debt financing in 2022.
Where He Comes From
Guariano joins from Experian, where he worked from 2004 and most recently was Senior Vice President of Sales, Partner Solutions.
What To Watch
Whether a full revenue team stays in place this time, and whether ActiveProspect's headcount starts to grow again after a year of small declines. The two go-to-market recruiter listings from July suggest more sales hiring is planned.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is ActiveProspect's new Chief Revenue Officer?
Sal Guariano is ActiveProspect's Chief Revenue Officer. His profile lists an October 2026 start, and the move was announced on October 14, 2026. He joins from Experian, where he spent more than 20 years.
Why did ActiveProspect need a new CRO?
According to Crustdata people data, its previous Chief Revenue Officer held the role from January 2023 to October 2025. An interim Chief Commercial Officer served from January to April 2026, and the company posted a Chief Revenue Officer opening on June 30, 2026.
What has ActiveProspect acquired?
ActiveProspect acquired Verisk Marketing Solutions in a deal announced on January 8, 2026. It also bought LeadsBridge in 2021.
· people and company records, retrieved October 18, 2026. Source: Crustdata.