Virginia Sharma Appointed as CMO of Missionforce at Salesforce
Salesforce has hired Google Public Sector's head of brand and product marketing to run marketing for Missionforce, a unit it has been staffing at speed while public sector job posts pile up.
The Move
- New role
- Chief Marketing Officer, Missionforce
- Company
- Salesforce
- Previously
- Head of Brand and Product Marketing, Google Public Sector, Google
- Announced
- October 18, 2026
By the Numbers: Salesforce
- Salesforce headcount
- 89,755
- Headcount growth, past year
- +10.5%
- Public sector job listings since July 18
- 292
- Staff with Missionforce in their title
- 43
Data: Crustdata, as of October 18, 2026
Salesforce has named Virginia Sharma Chief Marketing Officer of Missionforce. Her profile lists a September 2026 start, and the move became public on October 18, 2026.
Why Salesforce Is Hiring
Missionforce is a young unit, and Salesforce is still building it. Crustdata people data finds 43 Salesforce employees with Missionforce in their current title. Its senior bench is new: the CEO of Missionforce and Government Cloud started in August 2025, a senior vice president and general manager in October 2025, a chief customer officer in February 2026, and an SVP for Missionforce National Security in September 2026. Titles such as "Account Executive, Aerospace and Defense" and "Senior Account Executive, U.S. Army" show who the unit sells to.
The hiring reaches beyond Missionforce. Salesforce posted 292 job listings with Public Sector, Government or Federal in the title between July 18 and October 18, according to Crustdata job data, a count that includes some roles listed more than once. 129 are in the United States, 36 in Canada and 24 in the United Kingdom. Several of the U.S. roles sit in McLean, Virginia, where Sharma is based.
The Team She Joins
Sharma arrives during a wide reshuffle of Salesforce's marketing leadership. At least five other executives with CMO titles started new Salesforce roles between August and October 2026, covering Tableau, Platform, Informatica, Marketing Cloud and the company-wide President and CMO job. Missionforce already has a Vice President of Product Marketing, who started in November 2025.
Salesforce has 89,755 employees, up 10.5% in a year. Marketing accounts for 2,814 of them and sales for 18,429. The company posted 267 listings with Marketing in the title over the same three months.
Where She Comes From
Sharma joins from Google, where she led brand and product marketing for Google Public Sector from January 2024.
What To Watch
Whether Missionforce builds a marketing team of its own under Sharma, and how many of the 292 public sector listings turn into hires. One of them is already a marketing job: a product release marketing manager for the public sector.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is Salesforce's new CMO of Missionforce?
Virginia Sharma is Chief Marketing Officer of Missionforce at Salesforce. Her profile lists a September 2026 start, and the move became public on October 18, 2026. She joins from Google, where she led brand and product marketing for Google Public Sector.
How fast is Salesforce hiring for the public sector?
Salesforce posted 292 job listings with Public Sector, Government or Federal in the title between July 18 and October 18, 2026, according to Crustdata job data. 129 of them are in the United States. The count includes some roles listed more than once.
How big is Missionforce?
Crustdata people data finds 43 Salesforce employees with Missionforce in their current title. Its CEO started in August 2025, and other senior leaders, including a chief customer officer and an SVP for national security, started in 2026.
· people and company records, retrieved October 18, 2026. Source: Crustdata.